October 2025

As someone who has used a wheelchair his entire life, I want to feel seen when I watch an advertisement. I want to know that brands care about people like me and that they represent every type of consumer. No matter your situation or ability, representation matters.

Because ALS is steadily taking away my body's function, my wife Linda and I have been traveling as much as we can manage since I won't be able to do this forever. One of the trips that was high on our list was taking a safari.